FOR IMMEDIATE RELEASE

PicassoMio Gallery Barcelona presents "Mitos-Mitómanos" Mexican Contemporary Art

From June 15, 2006, to August 12, 2006, PicassoMio Gallery Barcelona will hold the exhibition "Mitos-Mitómanos", the first European group show of major contemporary Mexican artists.

Boca Raton, Florida, and Madrid, Spain (June 13, 2006) - PicassoMio Gallery Barcelona is pleased to present, in its exhibition Mitos-Mitómanos (Myths-Mythomaniacs), the first European group show of major contemporary Mexican artists, including works by the prestigious photographer Lourdes Grobet, whose pieces have recently been exhibited at MOMA New York and SFMOMA, along with her celebrated book, Lucha Libre: Masked Superstars Of Mexican Wrestling.

Mitos-Mitómanos explores collective myths, created and reinterpreted by the unique Mexican history, in order to help the viewer understand the culture’s capacity for fantasy and magic realism, as well as to learn about Mexican identity. The artists in this exhibition play with the idea of modified reality, which is based on the subjective experience of each person, his education, the place where he is born, and the society’s influence upon him. Specifically within Mexican culture, where myths that challenge reality are ever-present, this modified reality is even more vividly experienced visually. For example, Lourdes Grobet’s portrayal of the famous masked wrestlers exposes not only the myth surrounding them, but the importance of masks within traditional Mexican culture.

In the exhibition, the images that have influenced the artists since their youth—in nature, in cities, in mass media—and which they come to identify as part of themselves, are mixed together and become infused with symbolic meaning. The viewer assimilates these Mexican images and symbols from an ethnographic point of view, and through their contemplation understands that there are “mitomanos” everywhere, just with different names and settings.

The exhibition, which includes photography, installation and paintings, unites the work of eight Mexican artists: Alfredo de Stèfano, René Escalante, Lourdes Grobet, Carlos Pez, Martina Plath, Néstor Quiñones, Carlos Rodal and Paolo Tagliolini.

For more information and images, please contact us at press@picassomio.com
Exhibition and works also available at www.picassomio.com.

PicassoMio Gallery, Barcelona
June 15, 2006 – August 12, 2006
Tuesday through Saturday, 11.00 am – 2.000 pm and 4.30 pm – 8.30 pm
Opening Barcelona: Thursday, June 15, 2006. 8.00 pm

About PicassoMio.com/PicassoMio Galleries

With a presence in Europe and the U.S., PicassoMio.com / PicassoMio Galleries is an art company that operates the leading online gallery. In operation since 2000, PicassoMio.com has sold contemporary art to clients in over 50 countries, including artworks by over 1,000 selected artists. The company’s annual sales are in 7-figures and growing at a rate of over 50% per year.

At PicassoMio.com, one can find curated, one-of-a-kind or limited-edition works, including paintings, graphic prints, photographs and sculptures, by modern masters, such as Matisse, Chagall and Miro; contemporary masters, such as Damien Hirst, Hockney and Wegman, and hundreds of extraordinary emerging artists. Their current catalog online includes more than 30,000 different artworks valued at $125 million, with prices ranging from $100 to $100,000.

Every month PicassoMio.com receives approximately 1 million visitors and serves over a hundred clients. The average order size is approximately $1,500. Clients include private parties, businesses and trade companies, including interior designers and galleries and dealers. Customers are served by art consultants, all of whom have significant art business and art history experience.

The website’s powerful art search engine allows buyers to find the artwork of their choice by selecting from medium, style, theme, colour, price, etc. All clients are also assured of a 7-day, no-questions-asked return policy. The company contributes 5% of its gross profits, in cash or kind, back to the art world.

In 2005, El Pais called PicassoMio Gallery "the world’s biggest gallery", Emprendedores magazine selected PicassoMio.com as one of the “100 Best Companies”, the Wall Street Journal’s Smart Money magazine selected PicassoMio.com as the only recommended art website and Financial Times called PicassoMio.com the “Amazon.com” of the contemporary art scene.

In 2004, the company was nominated as a finalist for FAST50, organized by the prestigious Fast Company magazine, and was selected for the Gate-2-Growth forum, sponsored by the European Commission. In 2001, PicassoMio was nominated as a finalist in the pan-European “Milestones” Business Awards, coordinated by the Boston Consulting Group. PicassoMio has also been recommended by Real Simple magazine and ArtsWorld TV, amongst others.

PicassoMio was founded by Allan Majotra and Nicholas Marchalleck and has offices and galleries in Miami, Madrid and Barcelona. In 2006, PicassoMio plans to open two more galleries, in California and the United Kingdom.

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